Looking Glass Language

a word bird reflects on life & language

Archive for the category “Brands”

Wordy Wednesday: acronym

Royal spotting at the Badminton Horse Trials

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I discovered a few years ago that acronyms weren’t quite what I’d thought they were… This brings a blush to my cheeks not only because I am now a copywriter, but also because at 14, while working at the Badminton Horse Trials (indulging in a spot of Royal watching while sporting a fetching turquoise t-shirt bearing the legend ‘NatWest is Best’), I’d laughed condescendingly on noticing ‘AIB Bank’ emblazoned on a fellow worker’s t-shirt, and – in the patronising way of a teenage know-it-all – explained to him that the acronym meant Allied Irish Bank Bank – I have a horrid feeling that I might even have attempted this in an Irish accent. Of course, as I later discovered, it wasn’t an acronym at all, it was an initialism. Oh the shame…  Read more…

British humour rules. Period.

Bodyform Facebook page

When a young British man called Richard Neill wrote a funny rant on the Bodyform webpage, blaming them for misleading him about the true nature of periods, his post received more than 85,000 likes.

Read more…

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