Looking Glass Language

a word bird reflects on life & language

Archive for the tag “apostrophising”

Apostrophising… (some might say ranting)

apostrophe, great taste on it's way

Oh, the irony…

I hate to be churlish, particularly as this London-based coffee company is doing so many things right, but really, if they’re going to call their company apostrophe, they need to learn how to use that most abused of punctuation marks correctly..

It’s not like they don’t care about this stuff: the name itself predicates an interest in words, and they’re also working hard at building themselves a literary niche.

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