Looking Glass Language

a word bird reflects on life & language

Archive for the tag “dash”

The importance of dash placement

The Economist

 

Thanks to The Economist, for demonstrating how an unfortunately placed dash can change the thrust of a story…

Mistakes like this are why I always try to insist on seeing my signed-off copy on the page (whether digital or printed) before it’s published.

It’s particularly frustrating when clients tinker with signed-off copy at the last moment, as a ‘tiny change’ can so easily throw a line or a paragraph out of whack.

 

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