Looking Glass Language

a word bird reflects on life & language

Archive for the tag “punctuation”

The importance of dash placement

The Economist

 

Thanks to The Economist, for demonstrating how an unfortunately placed dash can change the thrust of a story…

Mistakes like this are why I always try to insist on seeing my signed-off copy on the page (whether digital or printed) before it’s published.

It’s particularly frustrating when clients tinker with signed-off copy at the last moment, as a ‘tiny change’ can so easily throw a line or a paragraph out of whack.

 

he can’t spell yet, but he sure can wield an apostrophe…

To Mummy, have a verry verry happy Mother's day, you sansirley, from your gorgers boy I’m not sure what I love most about this Mother’s day card, given to my sister by my nephew:

  • His endearingly intuitive phonetic spelling (“you sansirley from your gorgers boy”. Bless.)
  • The gift-wrapped presents. (What’s in the tall thin parcel? A telescope? A toblerone? I need to know.)
  • The ‘I love you xxx’ pullout, or…
  • The fact that he’s mastered the use of the apostrophe at such a tender age…

Read more…

Apostrophising… (some might say ranting)

apostrophe, great taste on it's way

Oh, the irony…

I hate to be churlish, particularly as this London-based coffee company is doing so many things right, but really, if they’re going to call their company apostrophe, they need to learn how to use that most abused of punctuation marks correctly..

It’s not like they don’t care about this stuff: the name itself predicates an interest in words, and they’re also working hard at building themselves a literary niche.

Read more…

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