The importance of dash placement
Thanks to The Economist, for demonstrating how an unfortunately placed dash can change the thrust of a story…
Mistakes like this are why I always try to insist on seeing my signed-off copy on the page (whether digital or printed) before it’s published.
It’s particularly frustrating when clients tinker with signed-off copy at the last moment, as a ‘tiny change’ can so easily throw a line or a paragraph out of whack.